Music Festival Concept

Limbo is a music festival concept built around the tension between two genres: Techno and R&B Soul. The visual identity had to live in that in-between space. The brand draws from liminal aesthetics: dreamy, disorienting, and atmospheric, with a visual language that feels like you're suspended somewhere between a warehouse rave and a late-night soul set. Across the poster, print ads, branding kit, and festival kit, every deliverable works together to build out a cohesive world. One where the typography, color, and texture all reinforce that feeling of being caught between two places at once.